Deepdives 
Spark New Zealand has initiated the use of facial recognition technology in its retail stores to improve safety for both employees and customers. The primary goal is to minimize retail crime, including theft and fraud, by promptly and accurately identifying known offenders.
How the Technology Works
This system scans faces at the entrances of stores and matches them against a database containing individuals with a history of retail offenses. When a match is found, security personnel receive instant alerts, allowing them to respond quickly.
Benefits and Objectives
- Deter criminal activity: By identifying offenders immediately, the technology aims to discourage retail crime.
- Enhance safety: A safer shopping environment is created for both customers and staff.
- Real-time monitoring: Security teams get prompt notifications about suspicious individuals.
Privacy and Compliance
Spark has taken privacy concerns seriously by ensuring that:
- Data collected is securely stored.
- Use of data is strictly limited to crime prevention purposes.
- All practices comply with New Zealand’s privacy laws.
Current Status and Future Plans
Currently, Spark is conducting trials to evaluate the effectiveness of this facial recognition system and to gauge customer reactions. Depending on the trial outcomes, there may be a broader rollout across more retail locations.
This innovative approach reflects Spark’s commitment to combining advanced technology with strong security protocols to protect people and assets in its stores.
Stay tuned for more updates from Deep Dives.
About The Author
