Deepdives 
Spark New Zealand has initiated a trial of facial recognition technology in its retail stores aimed at enhancing security for both employees and customers.
Purpose of the Technology
The primary goal of this system is to:
- Quickly and accurately identify potential shoplifters and repeat offenders.
- Prevent theft, thereby making stores safer environments.
How It Works
The facial recognition technology operates by scanning faces at store entrances and matching them against a database containing individuals with a history of retail crime.
Expected Benefits
- Reduction in incidents of theft.
- Improvement in overall store safety.
Current Status and Future Prospects
This trial marks a significant move towards the use of high-tech solutions in retail security. Spark is currently evaluating both the effectiveness of the technology and its impact on the customer experience. If the results are positive, this approach could establish a new standard for retail security across New Zealand stores.
Stay tuned for further updates and deep dives into the topic.
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